GTM Skills for Claude
The open-source GTM toolkit for Claude: skills and an MCP server to run outbound from the chat.
Source your next list, turn a LinkedIn post's engagers into a campaign, write multichannel LinkedIn and email campaigns, pressure-test them against what already converted, rank your live campaigns by revenue, and handle every reply. Each skill works on its own with any stack. Connect the La Growth Machine MCP and Claude acts inside your workspace: it imports audiences, pulls your inbox, and sends your replies. Free, open source, MIT licensed.
Browse skills · Quick start · Skills library · MCP server · MCP Toolkit · Built by La Growth Machine
Who it's for
- RevOps and SalesOps wiring outreach into the CRM and the rest of the stack
- GTM and Growth Engineers automating the prospecting workflow
- Heads of Sales and Marketing, and CROs, who want qualified pipeline without the busywork
- Founders running their own outbound
Catalog
Skills are organized into 4 categories, mirroring the GTM motion.
Fuel my pipeline
Sourcing, list building, ICP — keeping the lead reservoir full.
Get qualified meetings
Campaigns, copywriting, sequences — what converts into meetings.
Catch opportunities
Reply handling, intent detection — not letting opportunities go cold.
Secure my channels
Channel health, deliverability, identities — protecting the outbound engine.
Coming soon.
Install everything in one command
The fastest way: install all the GTM skills and the LGM MCP server (so Claude can act inside your La Growth Machine workspace) in one go.
curl -fsSL https://raw.githubusercontent.com/LaGrowthMachine/gtm-system/main/install.sh | sh
This installs:
- The GTM skills — for Claude Code, Cursor, and Codex (via the Vercel Labs
skills CLI under the hood)
- The LGM MCP — registered with Claude Code via
claude mcp add --scope user --transport http (user scope → config stored in ~/.claude.json, available in every project). No API key to copy: on first use a browser tab opens to sign in to La Growth Machine (OAuth). New to LGM? You can create a free account from that tab.
The script is idempotent — re-running it is safe. Want to review before running?
curl -fsSL https://raw.githubusercontent.com/LaGrowthMachine/gtm-system/main/install.sh -o lgm-install.sh
less lgm-install.sh
sh lgm-install.sh
Prerequisites: Claude Code (or Cursor, Codex, Amp, any other supported agent) and Node.js ≥ 18.
Other ways to install
Install one skill at a time
If you only need a specific skill (no MCP), use the Vercel Labs skills CLI directly:
npx skills add LaGrowthMachine/gtm-system/skills/fuel-my-pipeline/sales-nav-search-builder
Replace the path with any skill from the catalog above. Add -g for a global install. Works with Claude Code, Cursor, Codex, Amp + 30 other agents.
Manual install
Clone the repo and copy the skill folder yourself:
git clone https://github.com/LaGrowthMachine/gtm-system.git
cd gtm-system
cp -r skills/fuel-my-pipeline/sales-nav-search-builder ~/.claude/skills/
LGM MCP on Claude.ai (web)
Claude.ai accepts HTTP MCP connectors natively. Add the LGM MCP manually:
Settings → Connectors → Add custom connector → https://mcp.lagrowthmachine.com
Then ask Claude — e.g. "Build me a Sales Navigator search for RevOps leaders in EMEA SaaS."
La Growth Machine MCP
These skills work with any outreach stack. Install the LGM MCP to execute the operational steps natively from Claude — no copy-pasting between tools.
See the full MCP page →
Connect the MCP
The La Growth Machine MCP is hosted (remote): there's nothing to run locally, and no API key to copy. On first use a browser tab opens to sign in to La Growth Machine (OAuth) — new accounts can be created from that tab. Once connected, Claude can act in your workspace: import audiences, read campaigns and stats, pull your inbox, and send replies.
Claude Code (and Cursor, Codex, Amp):
claude mcp add --scope user --transport http LaGrowthMachine \
https://mcp.lagrowthmachine.com
Manual config (clients that read an MCP JSON config):
{
"mcpServers": {
"LaGrowthMachine": {
"type": "http",
"url": "https://mcp.lagrowthmachine.com"
}
}
}
Claude.ai (web): Settings → Connectors → Add custom connector → https://mcp.lagrowthmachine.com
The one-line installer at the top sets this up for you automatically.
The MCP exposes your La Growth Machine workspace to Claude. The skills above orchestrate these tools into full workflows.
Campaigns — read
Campaigns — build & edit
Audiences & leads
Leads & conversations
Inbox
Send & manage
Account & workspace
LinkedIn
Analytics (BigQuery)
→ Try La Growth Machine free
Get new skills as soon as they ship
A new outbound workflow drops every week — a skill, a playbook, or an MCP scenario. They all land on the MCP Toolkit.
→ Subscribe to get each one the day it ships.
License
MIT — see LICENSE.
Built by La Growth Machine
LGM is the multichannel outbound platform behind these skills. We use this exact toolkit internally.
lagrowthmachine.com